As the appetite for telecom services continues to grow, building global reach quickly and efficiently becomes ever more challenging. Outsourcing offers carriers a viable strategy for penetrating and increasing their share in multiple markets while controlling costs. Effective partnerships can deliver the optimum combination of quality and reach, and at the same time drive network usage, ROI and revenues.
Reaching into New Markets

Global carriers are as hungry as ever to service new opportunities in the shrinking world of international business. Although the telecoms market has been impacted by the economic downturn, organic growth is still exceeding that of most other sectors. Indeed, it is surpassing total economic growth regionally in all communications product areas except wireline [see Figure 1] even though growth has slowed to its lowest rate since 2002. Market analysts Telegeography reported just 1.5 percent aggregate growth in telecoms services revenue for 2008/9, and that the global recession had sliced an estimated US$40 billion from global carrier revenues.

As the appetite for telecom services continues to grow, building global reach quickly and efficiently becomes ever more challenging. Outsourcing offers carriers a viable strategy for penetrating and increasing their share in multiple markets while controlling costs. Effective partnerships can deliver the optimum combination of quality and reach, and at the same time drive network usage, ROI and revenues.

In the next few blog posts we’ll address the various elements that merit consideration when looking at the carrier outsourcing model.

The RBS team is on its way to Washington, DC for ITW 2010.  On Sunday night we look forward to seeing all our industry friends at a unique opening night event we are hosting in collaboration with Capacity Media.

Throughout ITW 2010 you can visit us at booth 515 where we will be giving away 1000 Telegeography Global Traffic Maps.  As part of this giveaway, we will be running some contests via this blog and Twitter where all ITW attendees can win some great prizes.

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